SONÉ is created to reflect the time and spirit of a modern and contemporary wardrobe.

As a menswear label our DNA is rooted in classic tailoring. We create hybrid and high quality pieces, inspired by art, music and street culture.

Our label is a counter-design to the fast fashion industry. We use carefully selected deadstock and leftover fabrics from other companies and give them a second chance. 

By combining them with our refined and timeless designs, we create unique and limited pieces.

Our main focus is on refined shirts, pants and accessories. Nevertheless, we intend to expand our product range to provide a complete look.

SONÉ is designed in Berlin (Germany) and we collaborate with small manufacturers in Europe.