Founded in 2013 the Berlin based fashion label and art collective UY outlines the mix of the Middle East and Scandinavian culture. Idan Gilony, from Tel Aviv and Fanny Lawaetz, from Stockholm are the designers and co-founders behind the contemporary and innovative label.
There is no aesthetic division between him and her, old and young, and UY doesn’t label their garments or themselves. Therefore, the collections are not labeled according to season, time or gender. The main focus of UY’s aesthetics is its minimalistic silhouette with clean lines, original cuts and interesting shapes. With its unchanging tone of color and futuristic approach, UY communicates in a strong, dramatic and unexpected language.