Everything Adidas does is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness.  
 ‘through sport, we have the power to change lives’
Athletes do not settle for average. And neither does Adidas. They have a clear mission: To be the best sports brand in the world. Every day, they come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way.